A Better You
The Power of Consistency, Growth, and Self-Discipline
We all have room for improvement, and anyone who believes otherwise is fighting a losing battle. Growth and self-improvement are ongoing processes, not destinations. When I got into the car business many years ago, selling cars was a completely new challenge for me. The first piece of advice I was given was to stay "green." In sales, newcomers are often called "green peas" because they’re just beginning their journey. But the term “green” was more than just a reference to my lack of experience—it was a mantra for staying humble and always being open to learning.
CREATING A WINNING ELEVATOR PITCH
HOW TO CAPTURE ATTENTION IN 30 SECONDS
In the fast-paced world of business, you don’t always have hours to present your idea. Whether you’re networking at an event, meeting a potential investor, or even speaking with a new customer, your elevator pitch is often your first and only opportunity to make an impression. An elevator pitch is a brief, persuasive speech that you can use to spark interest in your product, service, or business—ideally in 30 seconds or less.
MAXIMIZING OPPORTUNITIES
WHY NOW IS THE TIME TO MARKET BOLDLY IN SACRAMENTO
In an era of economic uncertainty—rising costs, shifting consumer behavior, and global market volatility—many Sacramento business owners find themselves at a crossroads. The instinct for some is to tighten budgets, scale back outreach, and “wait it out.” But history, and strategy, tell us something different. The most resilient, recognizable, and successful brands are not the ones that hide during hard times. They’re the ones that lean in, get creative, and seize the moment. Right now, Sacramento is brimming with potential—and for businesses that dare to be bold, the path forward is wide open.
The CEO Within
How to Think Like a Founder, Even If You’re Not One Yet
In the world of business, titles are abundant—but mindset is everything. You don’t need to have “CEO” printed on your business card to lead with vision, clarity, and purpose. In fact, some of the most transformative leaders in the workplace don’t own the company—they simply think like they do. That’s the secret of founder energy: it’s not about power or ego. It’s about ownership. Responsibility. Long-term thinking. And it’s something anyone can adopt—whether you’re building your own business, leading a team, or just getting started. This is about unlocking the CEO within.