One of the questions we occasionally hear is, "How do I get featured on the cover of Impact & Influence Magazine?"

Impact & Influence Magazine is an incredible tool for the right businesses — but it is absolutely not for every business owner or every business type. One of the biggest misconceptions in advertising is the expectation of immediate ROI, especially when it comes to magazines. People often think someone is going to open a magazine, see an ad, instantly need that exact service, and call immediately. Can that happen? Absolutely. It happens all the time. But expecting that as the primary outcome is one of the fastest ways to misunderstand branding and visibility altogether.