Some days start like every other day... and then there are days that remind you why you never stop showing up.
This morning was one of those days.
The first email I opened was from Ferrari. I actually had to read it several times because I wasn't sure I was seeing it correctly. The invitation was for Impact & Influence Magazine to attend the private unveiling of the 2027 Ferrari Luce in San Francisco, with the opportunity to bring two exclusive guests.
This wasn't a public launch. This was an invitation-only event reserved for a very select group of attendees.
My first call was to Lee at Ferrari of San Francisco.
"Is this real?"
His answer was simple.
"Yes."
There was just one condition.
The two guests I selected needed to be serious future Ferrari owners. Ferrari would personally vet each individual before approving them to attend.
That's when the work began.
I started going through our members one by one, asking myself an important question:
Who is truly ready for this level of access?
Not just someone who appreciates incredible automobiles, but someone who would represent our community well among Ferrari executives, collectors, entrepreneurs, and future owners.
After carefully narrowing the list down to five incredible candidates, I began making phone calls.
Two answered.
Joel Rodriguez-Tirado.
Blossom from Arden Creek Laser & Aesthetics.
Both were absolutely ecstatic.
Their information was submitted to Ferrari, and then the waiting game began.
There were additional questions, requests for contact information, and several rounds of verification. Then, about an hour later, the email arrived.
Approved.
This isn't just another luxury car event.
Ferrari operates in a world of its own.
More exclusive than Bentley. More selective than Rolls-Royce. You don't simply walk into a Ferrari dealership and order whatever you'd like. There is a process, relationships matter, and many opportunities are reserved for those who have earned their place within the Ferrari family.
That's what makes today so exciting.
Joel and Blossom are being introduced to a network that very few people ever experience. They'll have the opportunity to meet executives, entrepreneurs, collectors, and future Ferrari owners whose relationships often extend far beyond automobiles.
These are the kinds of experiences that can create opportunities and open doors for years to come.
Watching members of our community receive opportunities like this is exactly why we continue building Impact & Influence Magazine.
What began as an idea has evolved into a platform that continues to create experiences none of us could have imagined just a few years ago.
We're also honored that Luca Zanetti, President and CEO of Ferrari North America, will be presenting during the evening, making an already extraordinary event even more memorable.
If there's one lesson from today, it's this:
Life-changing opportunities rarely arrive when we expect them.
They come because we keep moving forward, continue building relationships, and stay committed even when we have no idea what's waiting around the next corner.
Keep putting one foot in front of the other.
Keep showing up.
Keep doing the work.
Because one email can change everything.
We'll be capturing plenty of photos and video throughout the evening and can't wait to share this incredible experience in an upcoming issue of Impact & Influence Magazine.
Congratulations to Joel Rodriguez-Tirado and Blossom on this well-deserved opportunity.
We'll see you in San Francisco on Thursday, July 23, for what promises to be an unforgettable evening with Ferrari.
