Celebrating Excellence
The BBB Torch Awards for Ethics
In today’s fast-moving business world, trust has never been more valuable. Customers expect transparency, fairness, and integrity from the companies they choose—and the Better Business Bureau (BBB) Torch Awards for Ethics spotlight the organizations that embody these values at the highest level.
On November 6, the BBB serving Northeast California will host its annual Torch Awards for Ethics at the Timbercreek Ballroom in Roseville, CA. The evening begins at 6 p.m., and tickets are now on sale.
What Are the Torch Awards?
The BBB Torch Awards for Ethics are among the most prestigious recognitions a business can receive. They honor organizations that go beyond profits—businesses that weave ethical practices into everything they do.
From the way they treat employees and customers to the impact they make in their communities, Torch Award recipients set the gold standard for ethical leadership. Unlike many awards that focus strictly on financial growth or innovation, these awards celebrate the foundation of long-term success: ethics, trust, and accountability.
Why They Matter
In an age when public perception and online reviews can make or break a company overnight, businesses that lead with honesty and responsibility truly stand out.
For consumers, the Torch Awards provide confidence, highlighting companies that earn trust—not just revenue. For business leaders, the award affirms their values and inspires their teams.
Internally, it signals to employees that integrity isn’t just a slogan—it’s lived every day.
Externally, it reassures customers that they’re partnering with a company that puts people first.
Applicants are evaluated by an independent panel of judges based on criteria such as:
Leadership Commitment to Ethics – How leaders model and promote ethical behavior.
Communication of Ethical Practices – How expectations are shared across the organization.
Organizational Commitment to Performance Management – How fairness, trust, and respect shape workplace culture.
Organizational Commitment to the Community – How the business gives back and engages meaningfully.
Finalists and winners not only gain recognition locally but also join a nationwide network of companies celebrated for doing business the right way.
The Bigger Picture
By honoring organizations that put ethics front and center, the Torch Awards send a clear message: doing good and doing well in business are not mutually exclusive—they go hand in hand.
For consumers, the awards provide a trusted guide. For businesses, they are both recognition and a challenge—to keep raising the bar for integrity in the marketplace.
More Than Just the Torch Awards
This event is about more than honoring award winners. The BBB Serving Northeast California also recognizes accredited businesses celebrating milestone anniversaries, along with recipients of the Barry Goggin Scholarship, awarded to students pursuing academic or vocational education.
The Torch Awards evening is an opportunity to network, celebrate excellence, and support the next generation of leaders. It’s a chance to connect with outstanding businesses, recognize young achievers, and enjoy a night of community pride.
Join the Celebration
Mark your calendar for November 6 at 6 p.m. and join the BBB Torch Awards for Ethics at the Timbercreek Ballroom in Roseville. It will be an evening to relax, network, and celebrate the very best in ethical business and community leadership.