Supporting Local  Businesses This Holiday Season

The holiday season is about more than exchanging gifts — it’s about strengthening the bonds of community. One of the most meaningful ways to do that is by choosing to shop locally. Every time you purchase a gift from a neighborhood boutique, order baked goods from a family-owned bakery, or hire a trusted local service provider, you’re giving more than a present — you’re giving back to your community.

Why Shop Local?

When you support small businesses, your dollars stay close to home. Local shops and service providers reinvest in the community through jobs, taxes, and charitable contributions. Studies show that a significant portion of every dollar spent locally is recirculated in the area, creating a ripple effect that strengthens schools, nonprofits, and public infrastructure.

Beyond the economic impact, local businesses often provide personalized service and unique products you simply won’t find in big-box stores or online marketplaces. That extra care and attention can make your holiday shopping more meaningful — and more memorable.

Trust Matters: Look for BBB Accreditation

The holidays are also a prime time for scams and unreliable sellers. That’s why it’s important to look for the BBB Accredited Business Seal when choosing where to shop. Accredited businesses commit to BBB’s Standards for Trust — honesty, transparency, and responsiveness — ensuring customers receive the quality and integrity they deserve.

Whether you’re purchasing a handmade gift, scheduling a home service, or ordering a holiday meal, knowing a business is BBB accredited gives you peace of mind that you’re supporting a trusted member of your local community.

Tips for Shopping Small This Season

  • Make a list of local shops and services you’d like to support — from bookstores and craft shops to restaurants and salons.

  • Visit BBB.org to find accredited businesses near you.

  • Share the love by leaving positive reviews for businesses you enjoy — your feedback helps them grow.

  • Give the gift of experiences, such as gift cards for local eateries, theater performances, or fitness classes.

A Season of Community

The holidays remind us that the best gifts often go beyond what’s wrapped in a box. By shopping locally and supporting BBB Accredited Businesses, you’re giving your neighbors the chance to thrive — and helping ensure your community remains strong, vibrant, and full of opportunity.

This season, let’s make it a holiday to remember — for ourselves, our loved ones, and the local businesses that make our community special.