Lloyd’s of La Luna
Crafting Community, Sustainability, and Trust with Jovana Lloyd
In the heart of Modesto, California, Lloyd’s of La Luna has become more than a brand — it’s a reflection of care, creativity, and integrity. Founded by Jovana Lloyd, the business began humbly, with a few bars of soap crafted in her kitchen while she cared for her parents. What started as a personal pursuit for grounding and balance soon blossomed into a thriving company blending craftsmanship, sustainability, and wellness into every product.
A Mission Rooted in Care
“When life slowed down in ways I hadn’t planned, I needed something creative that could also support my family,” Jovana recalls. Her mission was simple: make natural soap with love. Over time, that mission evolved into a full line of candles, skincare, and custom-crafted products celebrating community, sustainability, and self-care.
Today, Lloyd’s of La Luna is proudly recognized as both a Certified Green Business and a Women-Owned Small Business, earning trust across Modesto and beyond. “At the core, it’s always been about care — for family, for community, and for the planet,” she says.
The Power of Trust and BBB Accreditation
Trust has been a cornerstone of Jovana’s business philosophy, and earning BBB Accreditation has reinforced that principle.
“Being BBB accredited is more than a badge on our website — it’s a promise,” she explains.
The accreditation represents accountability, transparency, and consistency in every interaction — from wholesale partners to custom product orders. “It keeps us focused on building trust — not just through what we make, but how we operate. It pushes us to maintain clear communication, honor our commitments, and handle every order with integrity.”
For customers, BBB accreditation offers peace of mind. For Lloyd’s of La Luna, it’s a daily reminder to measure success by honesty, quality, and ethical practice.
Overcoming Challenges Through Adaptability
Like many small businesses, Lloyd’s of La Luna faced the challenge of finding its ideal customer base. Initially focused on natural soap enthusiasts, Jovana soon discovered a broader audience — subscription boxes, gift shops, wineries, and corporate clients. Drawing on her corporate experience, she expanded into serving hospitals, chambers of commerce, and other organizations while continuing to support individual customers.
“Learning to pivot was essential,” she says. “Instead of boxing ourselves in, we listened closely to our customers and paid attention to where the demand was. That shift opened doors we never expected and taught us that adaptability is just as important as creativity.”
What Sets Lloyd’s of La Luna Apart
Lloyd’s of La Luna stands out for its rare balance of handcrafted authenticity and professional-level consistency. Each soap, candle, and custom product is made with natural ingredients and meticulous care, yet the company is fully equipped to handle corporate or bulk orders without compromising quality.
From private-label services to white-label manufacturing, Jovana and her team empower other entrepreneurs to bring their visions to life. Beyond products, the company is deeply invested in the community — earning honors like Best in Modesto, supporting local schools, and partnering with nonprofits. This blend of artistry, reliability, and community engagement sets Lloyd’s of La Luna apart in a crowded marketplace.
Moments of Pride and Recognition
Among Jovana’s proudest moments was the 2025 Community Votes Modesto campaign. Out of more than 1,600 businesses, Lloyd’s of La Luna earned multiple top honors: Platinum in Boutiques, Candles, Gift Shops, and Men’s Grooming Products — and Silver in Aromatherapy.
“It wasn’t just about the titles,” she says. “It was validation that our community sees and values what we’re building.”
Looking Ahead: Growth with Integrity
Looking to the future, Jovana envisions a manufacturing facility in the Central Valley — creating meaningful jobs and further embedding the business within the community. At the center of that vision is trust: maintaining high standards, staying true to values, and delivering consistent quality.
“Trust is central to our growth,” Jovana reflects. “It’s about leaving behind something that says, ‘She cared when she was here.’ That legacy of care, honesty, and service is what I want to endure.”
Lloyd’s of La Luna exemplifies how a business can flourish through creativity, sustainability, and trust. Each product — whether a candle, bar of soap, or custom creation — carries the heart of a brand built on community, compassion, and purpose.
Phone: 209-661-4677
Website: lloydsoflaluna.com